About this Talk
What if your book wasn’t just a book? What if it was the beginning of something bigger—a full-blown story universe with superfans, products, maybe even a movie?
In this high-energy, practical talk, author and Creatorwood founder Michael Evans walks you through how to build your own “Mini Disney”, not by copying Disney’s characters or castles, but by using the strategy behind it.
You’ll learn how to turn your story into a platform that grows with you, reaches more people, and actually makes money.
Here’s what we’ll cover:
📚 How to Find Story Market Fit
Before you scale, you need a story people actually want. You’ll learn how to reverse-engineer what readers are already obsessed with, and how to serve it in your own unique way.
🧭 The Synergy Map Framework
Disney had it. Amazon has it. It’s the playbook for turning one idea into a multi-format business. You’ll learn how to build your own version, starting from your book.
🌀 The Infinite Reader Loop
You don’t need millions of followers. You need one system that gets your story in front of the right people, turns them into superfans, and pays for itself (so you can keep growing without going broke).
🚀 How to Scale Without Selling Out
You’ll walk away with real strategies for using paid ads, collabs, and content to grow your audience and why your biggest advantage is empathy, not algorithms.
🎮 Going Beyond the Book
We’ll get into AI tools, gamified experiences, and how authors are already launching their own product lines, subscription boxes, and full-on shows based on their books. You’ll see what’s possible and how close it actually is.
If you’re ready to stop thinking like “just an author” and start building something fans love, this talk is your roadmap.
Let’s build your mini Disney.
