Reach your people

It's great to write something that goes viral, of course, or which ends up on the front page of the New York Times. However, our focus in Find Your Readers is much more about how we connect to the right people, the people who are looking for our kind of writing, the people who feel like a great fit for our stories. How might we all go about finding our first 100 "true fans" -- or our next 100?

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