Lara Ferrari
Lemon Friday Author marketing specialist who's helped 100+ writers build real reader relationships – without pressure, trends or awkward promo tactics.
About this speaker
Lara Ferrari is an author marketing specialist who helps writers grow an engaged online community of readers – and have fun doing it!
She started out in copywriting, took a detour into developmental editing, and eventually found her sweet spot: helping authors market their books in ways that feels easy and natural—and actually gets their books into the hands of the readers who'll love them most.
After building her own business on Instagram (with no website, no team and lots of figuring it out as she went), she now helps fiction, nonfiction, and children’s authors show up online without the stress, second-guessing or pressure to be someone they’re not.
She’s the founder of Lemon Friday and the creator of The Effortless Author Caption Kit, best known for helping overthinking authors get out of their heads and into real connection with their readers.
