How to email market with empathy and constancy

A talk by Jay Sennett
Founder and Principal, Holy Gusto Marketing

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Jay is giving away the following

Every email newsletter needs a unique selling proposition (USP). A USP tells a reader what they can expect from you, and when. A USP also creates constraints for you. You don't suffer in the void of "writing anything." Instead, you'll know the topics you want to share with readers. Who knows? You might even create a 3-month content calendar because of your USP! I'll review your USP, give you feedback, and suggestions for a better USP during a 20-minute followup call. If you don't have a newsletter yet, we'll find your USP together.

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About this talk

Keeping readers on your email list doesn't happen by accident. And the recipe doesn't include guesswork. Treating your readers with empathy is a must. So is managing your time and money budgets. And getting comfortable with math.

Here's the thing: To email market with constancy, you must care for yourself, too. Plus, getting comfortable with what you don't know AND being willing to turn that over to someone else is hard. Very hard.

There are 7 things you need to do to create an email marketing process that keeps your readers on your list. You might just earn a little money on the side, too.

Ask Me Anything About Email Marketing:

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Ask Me Anything About Email Marketing

I have 16 years experience in email marketing. Authors, consultants, and nonprofits work with me to rocket fuel their email lists to newer, better, loftier goals. In this 60-minute live webinar, you can ask me anything about email marketing. Either in general or questions specific to your setup/situation.

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Jay Sennett

Mailchimp Certified Klaviyo Certified Conversion Copywriting for Emails, Copyhacker's Copy School About Pages Bootcamp by Copyhackers Databox Certified Co-Founder, Homofactus Press, 2006-2022

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